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Vol. 37 No. 1 (2021): Southwestern Mass Communication Journal
Vol. 37 No. 1 (2021): Southwestern Mass Communication Journal
Published:
2021-12-19
Articles
It’s Not All Doom and Gloom:
Protection Motivation Theory Factors That Reverse the Negative Impact of Social Media Use on Compliance and Protective Health Behaviors
Raluca Cozma, Nancy Muturi
PDF
It’s My Party, I’ll Endorse If I Want To:
Effects of Intra-Party Endorsements
Tom Vizcarrondo
PDF
Super Bowl LI Advertisers Strategic Playbook: Brand Promotion Working Overtime
Clay Craig, Shannon Bichard, Mary Liz Brooks
PDF
"Story of My Life"
Why One Direction Fans Are Still Participating
Julia Jameson
PDF
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Open Journal Systems
Language
English
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