Earth Wars: PETA, Sea Shepherds, Greenpeace and Ethics


  • Kim Pewitt-Jones Texas Tech University



This paper discusses ethics theories employed by environmental and animal rights organizations such as PETA, The Sea Shepherd Conservation Society, and Greenpeace, in recruiting supporters. These organizations must gain support based on ethics, but what philosophy do they follow in gaining supporters? By examining the ethics theories used by these environmentalists, the research is enhanced concerning how environmental organizations gain support through moral and ethical appeals. Discussing these practices might allow researchers and organizations to examine closer the ethical practices of environmental organizations to gain more understanding of how they attract supporters. It may also provide insight concerning how they could gain more support for their causes through a better understanding of cultural moral values beyond Western moral philosophies.


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