PR Writing: Helping Students Launch their Careers with a Professional, Relevant Writing Portfolio
DOI:
https://doi.org/10.58997/smc.v34i2.42Abstract
Grammatically correct content seems like a lost art form. Layer in persuasion techniques, consideration for the target audience, and understanding of the primary artifacts generated by public relations professionals and writing falters even more. This PR Writing course teaches students how to develop the content that supports a typical PR campaign while also honing AP Style, grammar, and concise writing techniques. Rooted in the belief that writing proficiency comes with practice, students leverage instructor feedback, peer reviews, and self-critiques to develop inventive portfolios that demonstrate strategic thinking and creativity, and professional writing to help them launch their PR careers. This paper details the structure of my course and offers PR instructors ideas for how to incorporate advanced PR concepts, a social media component, and some of the soft skills employers seek to help students standout in a highly competitive job market.
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